Companies and organizations usually set clearly defined and measurable goals for their PR activities. An important segment of PR is relations with the media. Interaction with the media generates important media content for a company.
The media analysis reports developed by Press clipping answer three key questions related to the management of the corporate media identity as well as those related to PR efficiency. Companies use different ways to measure the effects of their PR activities in the segment of the communications with the media.
The main question is not whether to measure but which method to use. We would advise you to be careful when choosing your analytical model as an inadequate model can decrease the worth and undervalue the work of a PR expert. You can easily check all figures in our well laid-out graphs and tables. All analysis reports are tailor-made.