As early as in 1991 a group of young enthusiasts started searching for an answer on how to efficiently measure the effect of PR. On April 14th 1994 in Maribor, Slovenia, they found a company for media monitoring and media analysis – Press clipping.

That same year the company joined the international association of media monitoring agencies – FIBEP (Federation Internationale des Bureaux ‘Extraits de Presse).

In 1999 we started our business in Croatia. Since then numerous clients have recognized our quality. Because of the need for a single ordering point for all countries in the region and wider offices were opened in Montenegro, Bosnia and Herzegovina, Serbia and Macedonia. Through the Press clipping agency in Macedonia we can also provide media monitoring from Kosovo and Albania.